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This evening's double bill at The Mohawk seems oddly appropriate for the gauzy and chilly late winter weather we've been experiencing of late. London's The Clientele have been practicing a particular and atmospheric brand of quiet, sad, and beautiful art-pop for nearly 20 years. Their extensive use of reverb and effortless sense of melody have made them a cult favorite since the 2000 release of classic Suburban Light. In recent years, the group's association with Merge Records has helped them find a larger American audience, as has their willingness to tour extensively. Anyone who loves the moody atmospherics of groups like The Church, Mazzy Star, or Felt will find much to enjoy here, as the tonality is quite similar.

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All week long, Austinist is giving away tickets and guestlist spots to some of the hottest private, unofficial parties taking place during the annual SXSW Festival. Contests will be posted throughout the day and run for a few hours apiece, so check back frequently for your best chance to win. more ›

We're happy to welcome Akron/Family, Vetiver, the Mae Shi, Elvis Perkins in Dearland, Gringo Star, J Tillman, Young Widows, Here We Go Magic, Kevin Devine, Caitlin Rose, Garotas Suecas, TV/TV and Telekinesis, along with a DJ set by Ceeplus Bad Knives. As always, the party is free, 21+, and open to the public. We'll be serving treats from Home Slice and Mary Louise Butters and providing free booze all afternoon, and we'd love to see you. Over the coming weeks, we'll be introducing you to our lineup - get to know a few of them (and make a note of the set times) after the jump today. more ›