Yesterday, we told you a little bit about the films of gore wizard Herschell Gordon Lewis. But what we didn't tell you is that since his days in the movie business, Lewis has become one of the world's foremost experts on direct marketing. A prolific author, columnist, and all around brilliant guy, Lewis recently took time out of his busy schedule to chat with us about movies, showmanship, and the current state of advertising. Firstly,... more ›