![_Neon Desert Music Festival in El Paso, TX [Festival Preview]](http://austinist.com/assets_c/2012/05/Optimized-580076_426162037402133_109870179031322_1588845_1861583470_n (1)-thumb-250x250-716860.jpg)
The resultant fallout has been a spectacular example of marketing gone horribly wrong. Commenters on the Do512 RSVP page have all but declared war against the pale lager and its associated firms. A newly-created Facebook page entitled "Dos SuXX" has just under 200 members. And, in a perhaps overstated gesture, someone's even suggested launching a class action lawsuit.
1
Results tagged “taylorperkins”
Did Dos Equis' "Most Interesting" Promotional Stunt Backfire Spectacularly?
« Previous
1
Next »
send a tip
tips@austinist.comsubscribe
Use an RSS reader to stay up to date with the latest news and posts from Austinist.