A trio of local entities, SureFire Media & Promotion, Launch787, and Direct Events invite you to spend Friday night (the 18th) at La Zona Rosa with three talented Austin bands. Headliners Alpha Rev spent the early part of the year in New York, honing their sweeping, soaring melodies and recording a first full-length for Hollywood Records. In town, they were named “Best Pop/Rock Band” in Rare Magazine’s The Rarest Issue this past May. more ›

SureFire Media + Promotion is doing its bit to make good on its promise to bring a breath of fresh air to Antone’s, and this Thursday, the booking and publicity agency presents a four-pronged assault of local pop at the 5th St. venue. That’s not all -- they're giving away a couple of pairs of tickets to the show featuring Tacks, The Boy Disaster, Golden Bear, The Mercers, and Wiretree. Follow the jump for a chance to win! more ›

If you’re in the mood to delve into the music of some fine local acts, you will not want to miss SureFire Media + Promotion’s latest event at Antone’s tonight. When we last checked in with them, we learnt of their plans to bring fresh faces to the historic venue on 5th St. Thursday’s bill features four exciting bands primed for their moment of glory in the Live Music Capital. Haunting Oboe Music has been ubiquitous in the past year, playing everywhere, from The Parlor up north to the Do512 Compound down south, and almost every Red River venue in between. The ambitious band plans to drop an EP every month this year; you can read our review for January’s h here and buy it, along with the February, March, and April releases at Waterloo Records or via iTunes. The Fever Dreams’ experimental psychedelic concoctions are intriguing to the say the least, with numerous twists and turns throughout. The outfit’s versatile creations can be found on last year’s Tregan of Polycorns, also available at Waterloo Records, as well as End of an Ear and Cheapo Discs. more ›

In keeping with its aim of promoting exceptional artists to the unsuspecting masses, or “starting fires”, SureFire Media + Promotion presents an exciting line-up of local talent this Thursday at Antone’s. SureFire takes on responsibilities such as booking, publicity, and marketing for Austin acts with The Soldier Thread and The Mercers being just two of the bands on its roster. The Antone’s showcases are meant to bring a new set of local bands to the legendary venue -- according to SureFire’s Director of Media Relations, Stephen Tatton, “Antone's is really an Austin landmark, and I think that if we can do something there that helps everyone involved, then we've done our part.” more ›