Last week we sat down for a brief chat with Roy Spence, co-founder and CEO of GSD&M Idea City. Over the course of a career spanning nearly four decades, Spence has helped grow a tiny upstart agency in Austin into a global advertising powerhouse, which today represents giant firms such as BMW, Southwest Airlines, and American Red Cross. Spence has a new business book out today, entitled It's Not What You Sell, It's What You Stand For, which argues that "purpose"—a "definitive statement about the difference you are trying to make in the world"—is the secret ingredient in any recipe for success.
Results tagged “royspence”
Roy Spence, the Austin advertising legend and co-founder of the GSD&M ad agency, has recently taken a more prominent role in the presidential campaign of Hillary Clinton.
More talk of the coming recession: "The question is not whether we will have a recession, but how deep and prolonged it will be." Meanwhile, Austin's economy may be uniquely positioned among the nation's cities to withstand a potential recession.
Once the camera crews, exuberant (and nostalgia seeking) fans, and Illuminati-crying conspiracy theorists had retreated to their respective rocks last week, former President Clinton decided to do some shopping at BookPeople. In town to raise money for Hillary's campaign at the home of long time Clinton family friend Roy Spence of GSD&M, Bill made a stop at BookPeople where he signed over a thousand copies of his new book, Giving: How Each of Us Can...
Authorities in New York arrested 43-year-old Paul Devoe III, the man believed responsible for a grisly quadruple homicide that happened in Jonestown, Texas, this weekend. Devoe is also allegedly linked to the murder of a bartender in Marble Falls last Friday, as well as another slaying in Pennsylvania. Details remain scarce, but a spokesman for the Travis County sheriff's department described Sunday's crime scene as "fairly bloody, fairly gruesome." The Capital Area Metro Planning...
If you were at the past two UT football games, you might remember a couple of commercials that played throughout the game and received a lot of attention from the 80,000+ crowd. Those advertisements were only two out of nine created for The University of Texas last year as part of their latest ad campaign entitled, What Starts Here Changes The World. Legendary journalist and UT alum Walter Cronkite narrates the ads, the brainchild...
You are a Texan, travelling abroad throughout the remote expanse of Eastern Europe. There are no signs of Americanization anywhere. You are wearing cowboy boots. All of the sudden, a young boy comes up to you wearing a Def Leppard t-shirt, jams and white Kaepa high tops. He grins at your boots and exclaims with glee after taking a bendy-straw sip from a can of Coke: “Hey, you are American? And you are from Texas, yes?" You knod affirmatively. "Hey, that’s way cool, my friend! Hey, ride ‘em cowboy! Bang-bang (making finger-guns)! Yeah! You have gun and horse? Hey, don’t mess with Texas! All right!” You roll your eyes. Behold! The power of good advertising.
