A month or so ago I was hanging out with an old friend I hadn’t seen in awhile. It wasn’t awkward at all, but we aren't terribly close so the conversation was hopping from one thing to another in that rudderless, silence-avoiding way it goes when you've gone through all the gossip and most of the whiskey. At some point I remember him saying “So have you heard this band Wildildlife?” and me shrugging noncommittally, thinking, neat, another indie buzz band with a shitty name I’ll have to contend with in the future. ...

If you thought that bands during SXSW played short sets, you ain’t seen nothing yet. Tonight at the Emo’s Lounge, eighteen bands will be playing fifteen minute sets, giving you the most bands per buck (that’s five) that you’re likely to see anytime soon. ...