Almost a month ago now, Netflix users received the email that very nonchalantly informed them that they would be paying the same price for each of the now separate services they were offered only days before. This seemed at the time to be a very confusing and backhanded way of charging everyone double for nothing. Roaring was generally directed upward. People left Netflix. Things got weird. Now early this morning, CEO Reed Hastings quickly upped the crazy ante. Those of us who enjoyed the dual nature of Netflix enough to just suck it up and pay double will now be thwarted as well. Netflix will now split into two companies, changing their namesake DVD-by-mail company into the horrifically named and misspelled Qwikster, while their relatively new (though incredibly popular) streaming service will keep the enormous name recognition. more ›

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