We mentioned that Pure X's Romance is set for release on July 5th, and now we have some more news regarding the reverb-loving trio. The band are putting out an EP called You're In It Now as a joint release from Light Lodge and Acéphale. Here's a new video from the title track of that EP.

pure x - you're in it now from Scott Gelber on Vimeo.

Owing only to a handful of limited edition singles and mp3s floating in the ether, the soothing blissed-out pop of Pure Ecstasy has recently enjoyed national attention. They’ve caught the careful eye of video producers Yours Truly (who filmed the band playing at Aquarius Records in San Francisco) and the turned-up noses at Pitchfork. The band hails from right here in Austin, and features Nate Grace on guitar and vocals, Jesse Jenkins on bass and backing vocals and Austin Youngblood on drums. The band spoke with us over email this past week, and their latest release is a split single on Light Lodge with the band Sleep Over. more ›

Vice magazine, in typical flippant fashion, says: "Austin Texas is ridiculously proud of its musical heritage, even though it just boils down to one road of nasty bars and a Mexican restaurant full of fat guitar teachers." Ooh burn! But at least the magazine knows enough to spotlight quality local label Light Lodge, who have been putting out variances of psychedelic pop which first caught our attention at the beginning of this year. more ›

Austin's Pure Ecstasy have a new video for "Easy" done by Yours Truly. The band's washed out sounds will reach vinyl soon, as Light Lodge releases the 7". Light Lodge is also putting out Survive's self-titled 10" and the Silver Pines' Forces LP. more ›