Results tagged “ideacity”

Last week we sat down for a brief chat with Roy Spence, co-founder and CEO of GSD&M Idea City. Over the course of a career spanning nearly four decades, Spence has helped grow a tiny upstart agency in Austin into a global advertising powerhouse, which today represents giant firms such as BMW, Southwest Airlines, and American Red Cross. Spence has a new business book out today, entitled It's Not What You Sell, It's What You Stand For, which argues that "purpose"—a "definitive statement about the difference you are trying to make in the world"—is the secret ingredient in any recipe for success.