According to company co-founder Judy Crofut, Good Flow had been operating under the assumption that pasteurization—the process of heating up a liquid to kill off bacteria and molds—wasn't necessary for its products since they were handmade and delivered to neighborhood grocers in less than a day. The company had previously operated as a "juice bar," like Daily Juice, with the approval of the FDA via an exemption. That exemption was later retracted in 2006. more ›

The issue, from what we can gather, is that their juices hadn't been pasteurized (the process of heating up a liquid to kill off bacteria and molds), a standard industry procedure that prevents the outbreak of nasty things like E. coli. Given a deadline by the FDA, it seems like they were unable to bring their juice-making site up to code, and, despite no outbreaks of contaminated product, have been ordered to stop production. more ›