Unveiled: Yiying Lu's 2012 SXSW Interactive Big Bag Design

Image From Yiying Lu

No interactive festival is complete without a swag bag or two, and the SXSW Interactive tote has always been up to the task in being equal parts necessary and adorable. This year they will up the stakes in both regards, as the festival grows to staggering heights and the Big Bag wears a design from the reigning Queen of cute, Yiying Lu. The designer of the Twitter fail whale (which she originally made for a dearly missed friend overseas)came to the festival for the first time last year where the amazement kept her up for days and said the experience to her "felt like [being] one of those whack-a-moles." And so here it is, artistic angle and all: the 2012 SXSW Interactive Big Bag.