Drinks: Sam Adams Crowdsourced Beer to Debut at SXSW

For those of us who always wanted to customize a beer and lacked motivation to brew our own, Sam Adams has a unique solution. The brewery teamed with social media enthusiast Guy Kawasaki to release a Facebook app that allows fans to crowdsource a new beer. This yet-to-be-named brew, which will initially be available only in Austin and Boston, will debut on March 10 at Kawasaki's Guy + Girl party.

On the Samuel Adams blog, brewer Bert Boyce wrote:

With Guy’s help, we created an app on our Facebook page that lets beer lovers weigh in on the color, clarity, body and flavor of the crowd-sourced beer. We want to know whether you want a light amber ale or a heavy black ale? Should it be heavily hopped with an intense citrusy hop variety or have a smooth finish with a chocolate and caramel flavor spectrum? The options are endless and I’m curious to know what our fans will want us to brew for them.

This could be a very interesting indicator of the tastes of Sam Adams fans. Let's hope the experimental beer doesn't end up tasting like an intensely citrusy Milky Way bar.