Holy Hell: Now for iPads

You've definitely never seen a movie like this. Even if you've already seen this movie when it premiered at Austin Film Festival in 2009. That's because directors Rafael Antonio Ruiz and Lowell Bartholomee have re-edited and repackaged their release with a daring new strategy in mind. You can download the first 15 minutes of their film Holy Hell for free. That is to say, legally and straight onto your iPad. After downloading the Holy Hell app, you can watch the first 15 gratis, and if you like what you see, buy the remaining five of what they call chapters (but sound a bit more in line with the idea of episodes).

Each section of the film costs one dollar and comes with bonus features, something Ruiz has been working on in both LA and Austin for years. For instance, the first free chapter will come with not only additional scenes, but artifacts from within the world of the story (a blog by one character, an internet review from another). The film is rich with Austin-based talent (and is one of Christopher Hitchens' last films) and will soon be at the fingertips of anyone with an iPad to explore to whatever extent they like. It's the first of its kind and certainly worth a look. Read more here.