Art Review: American Letterpress and New Works at AMOA

Image courtesy of AMOA

Currently showing at The Austin Museum of Art is American Letterpress: The Art of Hatch Show Print, a collection of works from the legendary Nashville-based letterpress shop. Started in 1897 by two brothers, Hatch Show Print is a still-functioning letterpress shop that is perhaps best known for its posters of Grand Ole Opry stars. The show is presented in conjunction with the Smithsonian and the Country Music Hall of Fame, the latter of which now owns and operates Hatch Show Print.

Inside the exhibit, hand carved blocks are displayed alongside over 100 original posters, restrikes (a poster made using the original block with new materials) and contemporary works, advertising everything from traveling tent shows to political candidates, evangelical services to minstrels, Nine Inch Nails to Fridgidaire. The bold, classic and graphic nature of the posters provide a great contrast to the digital advertising of today.

The letterpress as an art form is perhaps elevated in this presentation by AMOA, but rightly so. Although Hatch Show Print stresses the importance of function over art, of creating utilitarian working materials that will, above everything else, sell a product, it is hard not to admire these posters for their tactile, antique qualities. With the growing re-interest in simple, handcrafted and well-made products in our culture, the letterpress is an art not far from our minds - and perhaps that's why this show can be appreciated on a multitude of levels.

American Letterpress is presented in conjunction with work from AMOA's permanent collection that relates to music of all genres. At the end, the exhibition is not just a collection of antique-shop-worthy prints, but a glimpse at America over the past century. It is easy to understand, therefore, why this show is dually presented for both historical and artistic merits. Whether you're an art and design enthusiast, letterpress newcomer or Loretta Lynn superfan - you're sure to enjoy this show.

Also showing in the back room is a New Works installation from local artist Luke Savisky. Step behind the black curtain, grab a seat on one of the carefully selected vintage sofas, and prepare to be immersed inside a multi-dimensional, interactive world of light and image. Visit the AMOA website for more information, ticket info and directions.

American Letterpress will be showing at AMOA until May 9th.