Sugar Mama's Bakeshop Hosts Johnny Cupcakes Tonight

Like many great ideas, the Johnny Cupcakes clothing line started completely by accident. Boston resident Johnny Earle printed a few shirts with his nickname from work (at the famed Newbury Comics) and the comic tenor of the name and logo started a regional sensation. Earle now runs three Cupcakes stores in Boston and Los Angeles as well as a thriving online site.

To celebrate the line's success, Earle is going cross-country to a number of cupcake shops to sell T-shirts from the back of a van - as he did back in the line's earliest days. For his Austin stop, Earle will appear at Sugar Mama's Bakeshop on South 1st tonight beginning at 8pm. The store will have free cupcakes, tea, and coffee on hand, along with live music from Lincoln Durham.

In sum: free cupcakes plus free coffee plus T-shirts. Sounds like a good Tuesday in the '04. For more on the Johnny Cupcakes success story, visit this fancy pants profile over at Businessweek or another at Inc. Magazine.