The bike was a Trek Equinox TTX SSL, the company's flagship triathlon model that was used by Livestrong team member Ryan Baumann this year, and is owned by Trek. Some distinguishing customizations for this particular bike include Bontrager TT bars (photo posted after the jump), a Bontrager Aeolus 90 front wheel and a Zipp disc rear. Baumann's name is written along the top tube.
The theft occurred sometime early Sunday morning. Anyone with information can call general manager Craig Staley at (512) 473-0222.

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Um...did they break in - or just walk out of the store with it. If it's the latter, how do you just pick up the displayed bike and walk out with it?
If you had clicked through to the story, you probably would have read "Store sales manager Ted Arnold said the space was broken into early Sunday..."
Kinda funny. I mean a $10K bike that is. Wow.