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At a time when most other grocers are scaling back expansion efforts, a small chain of natural foods stores is pushing aggressively into Central Texas.
The third Austin metro-area branch of Sprouts Farmers Market, at 2805 Bee Caves Road in Rollingwood/Westlake, opens this Friday.
Like Austin-based Whole Foods and Central Market, the Arizona-based chain of stores differentiates itself by offering natural and organic foods. Its two other existing Austin metro-area locations, in Sunset Valley and Round Rock, opened earlier this year to strong buzz, and another store in the Great Hills area is slated to open next January.
Opening weekend activities include:
Friday, October 16th:
* 6:55am: Giant pumpkin pie and ribbon cutting ceremony
* 7am: Grand opening and breakfast buffet (while supplies last)
* Free reusable bags will be handed out and used for all customer purchases (while supplies last)
Saturday, October 17th:
* 7am: Sprouts "goodie" bags to the first 200 customers (with purchase)
* 6-9pm: Sprouts is hosting a free concert with local band The Fire Ants
Friday, November 13th:
* 10am-5pm: The world famous "Cheese Lady" Sarah Kaufmann, will carve a 300-pound block of chipotle cheese in a "Texas" theme
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Please also consider Natural Grocer (by Vitamin Cottage) - a good, small, organic grocer with lots of gluten-free stuff at Guadalupe/39th. Part of a regional chain but much more of a small-store feel (and usually cheaper than Whole Foods).