Austin's First Fashion Week [Fashion]

Austin's first annual fashion week will be like no other, because it doesn't follow any rules. While New York, Milan, and Paris operate on the Fall/Spring schedule, we in the South like to see our fashion at peak season: summertime. From July 13-19, local boutiques will host weekly in-store events to showcase competing designers for the eventual Austin Fashion Awards ceremony, to be held at the Long Center on Sunday, July 19th at 5:30 p.m.

Public voting for favorite designers, photographers, and artists will take place through FashionWeekAustin.com.

“Passport to Fashion” discounts are also currently available through the Austin Fashion Week website for $20, which includes 10% off at participating boutiques as well as the opportunity to win a $5,000 Austin shopping spree—not too shabby (chic).