Akron/Family Unleashes Sonic Bacchanalia With Set 'Em Wild, Set 'Em Free

With a sound perhaps best described as Bacchanalian, the dizzying Akron/Family’s constant is cock-eyed optimism. It certainly seems like every sonic phrase this mock-cult "family" touches takes on a bearded, barefoot life of its own, all of them scampering vertiginously onward in the practice of freak-folk’s highest ambition: musical animism. The lyrical phrase "sometimes things that are still sometimes appear to move" is a thesis statement for their new album, Set 'em Wild, Set 'em Free, which, through the power of funk grooves, breathes life into an all too often flat and tinny genre.


Set 'em Wild, Set 'em Free is Akron/Family’s first outing as a trio; Ryan Vanderhoof left late in 2007 to live in a Buddhist retreat. Further fanning fears of departure from their signature updated psychedelic rock was a parting of the ways with Michael Gira’s label, Young God Records—a champion of experimental Americana. But with this album, Seth Olinsky, Miles Seaton and Dana Janssen not only validate their self-produced vision; the scattershot, jam-band instincts of past Akron/Family records are reined in, resulting in less distracting musical shrapnel than 2007’s Love Is Simple. Structured tracks "Everyone is Guilty," "River," and "Set ‘Em Free Pt.1" show enough discipline to construct a solid platform from which listeners can survey undomesticated tracks like "Gravelly Mountains of the Moon," which reassures us that with Akron/Family, the more things change, the more they’ll stay the same.

Akron/Family revels in a kind of musical alchemy, most evident here on "Sun Will Shine," a rock anthem that eventually dissolves deliriously into an alcohol-drenched round of "Auld Lang Syne." If that doesn’t bring a smile to your face, you’re either a teetotaller or inconsolable. On the other hand, songs that can be used for mind-expansion often simply expand too far— too far, at least, to be enjoyed in a non-altered mood. For this reason, the bloated track "Creatures" fails, its horns sounding wheedling and needy. "MBF" is also a fatty low-point.

But bright, eager moments of effortless charm are plentiful on Set 'em Wild, Set 'em Free. "River" is a highlight, starting with airy call-and-response that turns around on itself into the resolve of military drums. With the catchy lyrics "a wordless whisper sighs and pleas, little deaths envelop thee, you and I and a flame makes three," it’s one of those songs that become traveling companions.

In fact, the entire album has an outdoorsy feel to it; "They Will Appear" is a fleshy track with the essence of campfire promises, and the prominence of three-part harmonies throughout creates an intimacy that convinces the listener we’re running with a pack of friends. It’s no wonder, then, that Akron/Family once famously paraded its audience right out the doors of Emo’s and into the streets of Austin for a shirtless sing-a-long. Gauzy, simply entrancing songs like "Many Ghosts" allow them to play the role of a benevolent, Puck-ish Pied Piper, and we couldn’t be happier to follow along.

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