Dell Phones Too "Dell-Like" For Public Consumption
Shaw Wu, of investment banking and securities brokerage firm Kaufman Bros, wrote in a recent research note that the tech giant had pitched two prototype phones—both identical in appearance and running different operating systems—to potential carriers, but failed to garner much interest. "Lack of differentiation" from other key players in the mobile market was evidently a key reason for the lukewarm response.
Despite the initial setback, added Wu, Dell isn't prepared to abandon its plans in the wireless sector—the company is “going back to the drawing board is designing a cell phone with more differentiation,” and perhaps "contemplating making acquisitions to help in this effort.”
“Dell remains committed to the cell phone space as it appreciates the opportunity in smart phones and the longer-term cannibalization potential of PCs,” wrote Wu. "At the end of the day… PC vendors may have an advantage over traditional cell phone competitors as a smart phone is more PC than cell phone with all the computer functionality and voice as a commodity.”
(Tech Trader Daily via Gizmodo)
