Austin Bites: Greenling Organic Delivery

Greenling Organic Delivery
Location: Your place.
Phone: 512.440.8449
Website: www.greenling.com
The 411
: Greenling packages grocery essentials and seasonal organic produce from farms usually within 100 miles, and sets them at your doorstep.

There's something undeniably luxurious about delivered food. We're not about to pass up a pizza delivery, but we're talking local/organic (loganic?) revolution here. So, we were quasi-hardcore into the city's farmer's market scene, dabbling in it like the delicious gateway drug it is: first you get addicted to one particular item (gigantic glass bottles of local honey), and gradually venture out to the Triangle for some garlic and weird looking tomatoes. Next thing you know, you're waking up voluntarily on Saturdays to make it to the downtown market before it shuts.

We started getting our fix with the Local Organic Box, the omakase of local veg at $35, including delivery, for about 17-18 pounds of food. You're guaranteed to have a seasonal variety of root vegetables, tubers, herbs, and maybe some fruit.

Early on, we were psyched about the concept, and our friends were too, though one, who'd dabbled earlier in Greenling, remarked "I hope you like okra." That's a true enough commentary on eating seasonal produce: when it's in season, it's what's for dinner. (Incidentally, if you've never cooked okra yourself, it puts Slimer from Ghost Busters to shame in the goo department, which makes it all the more awesome.)

A few of the Organic Local Box's highlights: cremini mushrooms, incredible bunches of peppery basil (which we then rooted), mint, hilariously cute greens of spinach, bibb lettuce, and arugula, serious-looking greens like kale, butternut squash, cherry tomatoes, micro broccoli greens (they look like wicked sprouts), and drool-worthy roasted chili peppers.

Since starting in September, we've made a killer okra gumbo, key lime pots de creme, gotten briefly obsessed with sweet potato fries, and attempted eggplant ratatouille (the jury's still out on our love of eggplant . . . take the skin off!). Each delivery comes with a listing of the produce you've received ("what the hell is this star-shaped white thing?") complete with suggestions on what to do with it all, including a weekly recipe.

Obviously, for the Local Box, picky eaters need not apply. Keep in mind, they offer all of these things by the each, so you can pick and choose, should you crave, say, delicious nitrate-free bacon.

Y'all can go kinda nuts: beef jerky, grass-fed beef and lamb, Kettle Chips, quail, a six pack of Real Ale, pecan pie (from Sweetish Hill), locally made dark chocolate bars, and all sorts of fun stuff to negate your feeble attempt to go healthy. They also stock the necessities: milk, eggs, and artisan bread.

We found the ordering process to be relatively painless (especially since we're ordering the one Local Box), though we hit a pair of snags, notably, while trying to add on the Artisan Box—it didn't show up on our bill, but neither did it show up at our door. That's a hitch in the site's ordering/confirmation section we're still working out, but we got a quick and pleasant response from Devon on their customer service number, with suggestions.

Depending on your neighborhood, Greenling delivers on a specific day of the week, within a morning or afternoon timeline, your preference. You keep the delivery box and switch it out each week ($10 initial deposit).

A $20 jar of almond butter, $2.79 for an avocado, and occasional other items seem slightly inflated, but prices for most every other item are very competitive. For the Local Box, our pick, we're paying something like $2/lb., pretty awesome for organic produce from Central Texas farms.

A few pieces of advice if you're considering giving it a try. We found the Organic Box enough for two people, for about two weeks. The system schedules you for weekly deliveries right off the bat, so unless you cook a few pounds of vegetables every day (can we eat at your place?), you might try it as a one-off, or go bi-weekly. In any case, you can share excess items with friends, or do strange and unusual modifications to fruit (juice them) or herbs (stick them in water) to save or freeze for later.

Greenling also offers local, not-necessarily-organic boxes, gluten free products, office lunch boxes, and a ton of other options.

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Comments (5) [rss]

I've been getting the create-your-own box (you have to choose at least $25 worth of stuff) biweekly for a couple years now. Such a good deal, and only once or twice has my order been messed up - but they were quick to deal with it.

Thanks for the great article! We're constantly working on making the check-out process easier (we should be launching some great improvements in 2-4 weeks). Also, just an FYI, Avocados are $2.49 at Central Market. They're just expensive right now. Also, Almond butters are suffering from the weather in California. Companies that have big back-stocks can stay cheap, but the rest of us had to raise prices as ours were hiked. We try to stay competitive with stores on everything.

Thanks again and don't hesitate to call with questions!

Mason Arnold

Have you checked out the blog that goes with Greenling's Local Box? "Eating Out of the (Local) Box" is at www.greenlinglocal.wordpress.com. I and others post there about what we're doing with our Local Box goods each week. Please come share your ideas!

I like the Local Box a lot, but it was nearly more food than we could handle. But we have no complaints about the quality, and fortunately I like okra a lot. Currently we're doing a build-your-own-box every two weeks, and I find that if you want some of the surprise of the Local Box but in smaller quantities, the thing to do is add a few "Surprise Me" options to your basket. Last time we got kiwifruit and plums.

Elizabeth & Karin: that's a great hint. We like the challenge of the OL Box at the moment, but being able to pick and choose for 25$ is an enticing option.

Mason: Thanks for the compliment, and thanks for chiming in with the inside info. Yeah, I definitely agree that prices are surprisingly in-line with stores around town, and it comes to your door. Lookin forward to the site update.

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