"Style Your Sole" at Whole Foods Market

TOMS Shoes hit the social-responsibility scene in 2006 with its unique one-to-one model of donating one pair of shoes for a child in need for every pair sold to you, the consumer. Since its inception, it has given over 10,000 pairs of shoes to children in Argentina and 50,000 pairs in South Africa. In 2008, TOMS plans to give 200,000 pairs of shoes to children in need around the world.

And what better partner to help achieve that goal than Whole Foods Market? Whole Foods now carries an exclusive collection of six designs of TOMS Shoes that are eco-friendly. To celebrate this launch, Austin-area Whole Foods Market stores are hosting "Style Your Sole" events where shoppers can purchase a pair of TOMS and personalize them using an array of decorating materials provided.

So embrace your inner artistry and hop on the socially-conscious bandwagon to Whole Foods Market (either the central or north location) to design your shoe and help a child in need.