Darque Tan Owner Makes Two Astounding Discoveries
True, UV tanning can become a dangerous addiction that can render even the most morally robust citizen naught but a scandalous addict, willing to say and do anything to get his or her next fix. But there’s more to the story.
Yes, thanks to several ad campaigns promulgated by nationwide tanning salon firm Darque Tan, two new discoveries of groundbreaking proportion and scale have slammed into the world of indoor tanning like a (yellowish-brown tinted) tidal wave:
- There is no proven link between UV ray exposure from tanning and skin diseases like melanoma; in fact, it’s really good for you!
- If you don’t think that tanning salons should be able to advocate the health benefits of tanning without mentioning any of the likely health risks, then you are probably either (1) a supporter of slavery or (2) a goose-stepping fascist. Or maybe even both!
“Yes!” you’re probably saying to yourself right now as you read this, pounding your fist on your desk with gusto. “I’ve literally been saying this for years!” Well, vindication at last is yours. Tan on, frosted-tipped friend. Tan on.
Recently, UT Law student Emily Prewett took issue with a series of ad campaigns run by Darque Tan. In these ads (such as the one on the left), the company advocates the resounding health benefits of UV tanning, such as increased vitamin D production and UV’s ability to convert cholesterol into vitamin D (which, technically, is true), but fails to address the popular concerns on the health risks associated with UV tanning, such as various types of skin cancer. Initially, Prewett emailed Darque Tan owner Robbie Segler directly, asking him via email to pull the ads based on this concern. But Segler would have none of it. So Prewett took it up a notch and notified the Texas Attorney General’s office about the ad campaign.
The basis of Ms. Prewett’s complaint: Section 145.007 of the Texas Health & Safety Code, which states that “a tanning facility operator may not claim or distribute promotional materials that claim using a tanning device is safe or free from risk or that using a tanning device will result in medical or health benefits."
In his email responses to Ms. Prewett, Darque Tan owner Robbie Segler fired back with a colorful legal argument: “The laws that you so proudly flaunt in this instance are laws that prohibit free speech,” argued Segler with the skill of a rhetorical master. “Why shouldn't indoor tanning be subject to the principle of free speech?"
Emboldened by Ms. Prewett’s support of what he believes to be a heinous and unjust law that flies in the face of democracy and human rights, Segler continued his argument with this gem: “If you were a lawyer living in the North in the 1850s, would you have returned runaway slaves to their Southern 'owners' in compliance with the Fugitive Slave Act?" Stunning, the man’s grasp of U.S. history. Segler also asked Prewett if she would have supported genocide in Nazi Germany, or the "beheading of apostates and the stoning of women for adultery."Indeed. Segler further asserted that “the link between melanoma and indoor tanning is non-existent,” and challenged Prewett to find evidence of the connection between his business and the rare form of skin cancer.
Last Tuesday, at the Attorney General's office’s request, Ms. Prewett filed her formal complaint against Darque Tan in order to initiate the State’s official investigation of the company’s advertising tactics. If the ads are found to be misleading, they'll have to pulled. Additionally, Darque Tan could also face a hefty fine.
The professional indoor tanning industry generates approximately $5 billion annually in sales.
Austinites. On your marks, get set: Comment.
Thanks to the Daily Texan for this one.
Further information:
Vitamin D
UV radiation
Melanoma and tanning (1)
Melanoma and tanning (2)
Melanoma and tanning (3)
Medical article: Toxic effects of UV radiation on the skin
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