Whole Foods "FEED"s the World

First Niece, model and Houston native Lauren Bush is teaming up with Whole Foods for her "FEED 100" reusable bag. Each bag will provide 100 school meals to children in Rwanda through the United Nations World Food Program's School Feeding Program.

The 100% organic cotton and sustainable burlap bag zips into a small pouch and retails for $29.99. This is the second in Bush's "FEED" bag line. Whole Foods spokespeople anticipated that the "FEED 100" would spark a similar fashion phenomenon similar to Anya Hindmarch's "I'm Not A Plastic Bag" craze from last year. Check out your local Whole Foods and grab a bag while it's hot.