Hemulen/Wikimedia Commons

As the keynote unfolded in front of an audience large enough to fill the Convention Center's ballroom and two overflow rooms, we weren't surprised when the interview lived up to the hype, but we were surprised at how and why.

In case you missed it, we thought we’d give a recap of the now infamous Mark Zuckerberg-Sarah Lacy Keynote address at SXSW Interactive this weekend. It kinda went a little like this:

2:02 PM – That geek chic Daft Punk song begins blaring across the PA.

2:04 PM – Song still playing, people beginning to get agitated with the delay. Three folks near the stage stand up and start dancing.

2:06 PM – Business Week's Sarah Lacy and Mark Zuckerberg take the stage; Lacy opens with a story about her first encounter with the the famed 23-year-old billionaire in which she describes him as being so nervous that he perspired through his white t-shirt. She follows it up but telling the audience to watch for his awkward and "bird-like" head movements. Only minutes in and we've already started to hear mild groans and witness a handful of confused faces.

2:08 PM - 2:18 PM – For us, the next million years 10-or-so minutes play themselves out as a slow-motion rambling, mashed-up blur of Zuckerberg’s constant response to Lacy’s questions being about Facebook’s mission to be a revolutionary community building an effective and efficient community connecting that efficinently and effectively communicates so that the communities communicating on an efficient and effective platform can be built in order to create, communicate and connect efficiently and effectively for social justice.

Wait, did he mention something about communities connecting and communicating efficiently and effectively? Profound.

2:19 PM – Lacy keeps interjecting with embarrassing anecdotes about Mark's past. We can't tell if she's a 5-year-old with a playground crush or just trying to bring herself up by bringing him down including her numerous plugs about her book deal.

2:22 PM – Lacy interrupts Zuckerberg repeatedly. Audience taking note. She's laughing at a lot of her own jokes. The audience isn't. The folks sitting around us have actually started to mimic the predictable "right"s and "uh-huh"s she insists on injecting after every one of Mark's sentences.

2:25 PM – Lacy attempts to recover by asking questions about hiring Sheryl Sandberg, the Microsoft deal, etc.

And then Lacy interrupts again. She ends her brief story by directing a "right?" towards Zuckerberg. With no real response returned, Lacy jokes about it being a "Lesley Stahl" moment, referencing a past interview Zuckerberg had with 60 Minutes.

When Mark responds with "You have to ask questions," the crowd breaks out into 45-seconds of cheering and clapping.

2:39 PM – Lacy breaks out into yet another story about Mark's personal journals, which apparently she gets wrong. Mark corrects her and over the growing mumbles in the audience she breaks from the interview to ask her friend to back up her story. As her friend screams that Mark was correct, someone from the audience shouts out to Lacy, “Ask something important!”

It might've been at that very moment that the sociological impact of Web 2.0 reared its pretty little head. After uproarious applause, the Twitterers took to their laptops to stage a massive online revolt — by the end of the hour, there were already cartoons posted to the web depicting just how badly it all went down.

Granted, Lacy was dealing with a highly intelligent audience, but her immediate responses are not going to win over the critics any time soon.

So much for that book deal she referenced numerous times throughout the hour...