Action Figure & DJ Duo Team Up for a Punch in the Face

Local production company Action Figure might not be a household name yet, but we bet you know their work. The group, based in (where else) East Austin, has produced shows like "Rollergirls" for A&E, and the Lone Star Grammy nominated show "Downtown" for KLRU/PBS. They're also not too shabby when it comes to dabbling in the music video market: their work for Okkervil River's "Our Life Is Not a Movie (Or Maybe)" made the e-rounds late last year, and this year, a company video they produced found its way into the hearts of Austin-based DJ duo Ocelot Mthrfckrs.

The video is cut to Ocelot's remix of Robyn's "Be Mine," and has been featured all over the web, including Pitchfork. Ocelot has garnered a fair amount of international press themselves in the last year, remixing a host of talents as well as curating their own house music and irresistible beats.

As for the video, it's a happy coincidence that it ended up working for the song. Matt Hovis, Director and Principal at Action Figure told us that it was born from some down time during Famecast's opening sequence shoot. They had an imported high-speed camera on their hands, and started batting around ideas. "The disturbing thing is that no one questioned it when all employees were asked to meet in Stage One so that we could punch them in the face," Hovis remembers. "Disappointingly, no one has called asking for us to film them or their products getting punched since the release of this footage. But we’ve been busy with a boatload of work so far this year. We know someone soon will call asking for us to break out the big pink boxing glove. So we keep it in the lobby."