Local Bar Done Good: Mohawk Scores Top Spot on Esquire's Best Bars List
As Matt Swinney points out, it's only been a year (or so) since the Mohawk entered the ring of contending Red River district clubs, but it's been a powerhouse of a year. In that time, the venue has acquired Austin's most connected independent booking agent, gained national attention with unique secret shows and festival events (the ACL Hot Freaks party was a huge success, involving collaboration between Mohawk and next door neighbor Club DeVille), and earned the trust and respect of local club-goers by curating lineups that traditionally picky folks will check out, simply because they're happening at 912 Red River.
The bar's battle cry is one of inclusion and celebration, and it's not just hype. The venue has succeeded because their desire to showcase under-the-radar acts (both local and out of town) as well as pinnacles of the independent music scene works because it's not a transparent marketing plan, it is just exactly what they say it is. The plan is to honor everyone from the woman who wanders in on a Wednesday night to sing a "Heart of Glass" at karaoke and then leave the same way it honors a spit-polished rock star from NYC who might have, before downing a Tomahawk, considered himself slumming.
James Moody, via the Mohawk blog, had this to say about the national recognition:
“Esquire thinks we are cool, but I think we are so far from cool we can’t even Google map it. We let people write on the walls and we only have 3 martini glasses in the entire joint. Regardless, we are just happy to be recognized as both a bar and a live music venue, because we are both. We have killer shows, but we also have bitchin' Camaro happy hours. I think that was one of the reasons they chose our club.”
Esquire's "Best Bars in America" campaign is an interactive one, and our local representative will appreciate your vote: head over and give Austin some love.
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