Stitch Preview: Austinist Interviews Freshie and Zero

Freshie and Zero is made with love and a hammer. Beth Porter is bringing her jewelry line down from Nashville again for the second year in a row. Although she only started her business a year and a half ago, she won last year's $1000 Stitch Grant.

Beth says her jewelry is "light and modern, delicate and feminine." Her irregular, one-of-a-kind earrings and necklaces are made from sterling silver or gold filled wire formed into geometric shapes. Some are simple and some are decorated pearls and gemstones, but all of them have an ethereal and sweet aesthetic.

What is your design background?

My original major in college was actually graphic design, but I only made it through the first semester. When the second semester started, I realized we were going to do just about everything in front of the computer, and that really scared me so I changed my major to Studio Art. I was much happier standing and drawing or painting than I was sitting down staring at a computer screen...

Image courtesy of Freshie and Zero

My college professors chose me for an award/scholarship for being the “art major with the most potential to be a professional artist.” But when I graduated I thought the only way to make a living as an artist was to paint, and I was really better at drawing so I just kind of gave up for a while. While working in a craft gallery in Atlanta, I remembered that I used to make jewelry as a child, and much of the jewelry we were selling seemed so easy to make, so I bought some beads and some tools and started making jewelry for extra money.

Fast forward a few years and a few jobs later. I was slowly honing my jewelry skills and selling to a few stores on consignment. I bought a hammer and wire, and immediately realized that I had found my signature style. That’s when I decided that I was ready to try and make a living off of creating something; not the original drawings or paintings I had imagined but something that, in my opinion, was much more fun.

What did you do with the Stitch grant you won last year?

Since I had only begun doing jewelry full time in April of 2006, the first thing I did was go to the bank and open a business account. I hadn’t really had capitol to do that yet, since most of my earnings were going towards my credit cards that I used as a sort of “business loan”. The following month I used the money to buy an ad in Bust magazine, which generated a new wholesale account. And then I paid for an accountant to help me with my taxes, and the rest went to Uncle Sam.

How did you originally get involved with Stitch?

I believe I saw their Myspace page first then, after visiting their website and just taking it all in, it looked like such a kick-ass show! I always heard good things about Austin and I just figured it was worth a 14 hour drive if I got into the show, and then I did! I was so excited. I never had butterflies like that the day of a show. You could just feel the energy in the air. It sounds kind of corny but after we set up I started babbling on to my husband about how there was this big amazing craft revolution happening right now and that we were in the middle of it and how cool was that?!? There is just something different about Stitch. Maybe it’s the organizers, maybe it’s the great music they played or the soul squad dancers or the fashion show. Whatever their secret is, it’s just an incredible experience!

Where do you sell your jewelry? Do you go to any other craft fairs?

I have several wholesale accounts across the country, I sell on my website, and I also have an Etsy shop. I did about 12 craft shows last year, and I think I’ve done about as many this year, but they’ve all been crammed into the fall since I got married in the spring. Stitch is in the middle of a four show streak! Before and after Stitch, I have a show in Indianapolis, Alabama and, thankfully, one in my hometown of Nashville. It’s a lot of driving and a lot of hammering but it’s so worth it!

Where did you get the name Freshie and Zero?

A friend of mine coined “Freshie Beth” several years ago because it sort of rhymed with “Bethie Beth”. You know, like “Marky Mark.” Then slowly everyone started calling me Freshie and it just kind of stuck. Zero is my super hyper and stubbornly smart Jack Russell, named after the ghost dog from Nightmare Before Christmas.

Stitch
Saturday, November 10
Austin Convention Center, Hall I (500 E. Cesar Chavez St.)
Doors Open: 4 p.m. / Fashion Show: 9:30 p.m
[Tickets]: $10 (available at the door)

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I love love love this jewelry. I'll be visiting Freshie and Zero at Stitch, and I'll be bringing my wallet.

Beth was such a great winner for the grant. Wait till you see who wins this year. Here's a hint, one is from Dallas and one is from Austin.

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Austinist is a news and culture website about Austin, Texas. We publish Monday through Friday, and also maintain a guide to local arts and entertainment events that we call the Weekly IST List.

Editor: Allen Y Chen
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