Is CWS Faking the Funk?

CWS Capital Partners seems to be attempting to generate the appearance of grassroots support for their plan to donate land along the southern shore of Lady Bird Lake in exchange for a variance. Extend Our Trail popped up recently as a counter to Save Town Lake. Katherine Gregor at the Chronicle called shenanigans, saying that Extend Our Trail was just a front for CWS. M1EK asked for proof. Katherine added that "Confirmation that CWS created Extend Our Trail to conduct its own survey/petition/campaign has come from multiple sources, including a statement by CWS representative Richard Suttle at the Parks Board."
A Whois lookup revealed that the domain name was registered by Ben Littlefield of Grassroots Data Solutions (that's him encased in ice at the bottom). Grassroots Data Solutions is the PR firm behind such other corporate schemes as the Wal-Mart at Northcross and the Toll Roads. As they say, "Through grassroots diplomacy and strategic message delivery, our solutions weaken and contain opposition in the community."
We totally did some investigative reportering and emailed Extend Our Trail to see if they were affiliated with CWS. This is what they told us:
We are a grassroots campaign to extend the hike and bike trail. We work with developers and the community to achieve a win-win scenario for the parties involved. We have several dozen activists working for us in the field throughout the city and have worked very hard to see that this development gets completed in a manner that best serves the community. The owner's original plans have been adapted to better suit the needs of our community. Now that we have worked alongside them to come to a favorable scenario, the owner does in fact support and endorse our efforts. We have worked diligently with the owner to come to a plan that will be good for the community and still allow them to achieve their desired return. I hope you will support our campaign and I do thank you for your time!
--JB
Certainly CWS has the right to hire a marketing firm to get out their message. On the other hand, having that marketing effort disguised (badly) as spontaneous community support is pretty shady. Plus, in this case there actually is spontaneous community support - the Town Lake Trail Foundation supports the CWS plan, as has the Statesman (whose own building next door is within 200 feet of the lake), this blog and Austin's cutest new real estate blogger, who asks "Do you support the trail or the building?"
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