Dan Rather Delivers An Inspiring SXSW Interactive Keynote Address

Dan Rather delivered a keynote address yesterday to a packed ballroom in the Hilton downtown.

Among other things, Rather suggested that modern journalism needs "a spine transplant." He also had some interesting things to say about the nature of journalism in general and why he thinks it is the way it is.

One important point he made was that the term "investigative journalism" is redundant because journalism, when done correctly, is inherently investigative. Having said that, he explored some of the myriad ways that news media has gotten quite far away from investigative techniques, instead moving toward a more passive reporting technique that Rather described as the "go along to get along" way. In other words, reporters would rather be a part of the action and water down their reports than ask the hard questions and risk alienating important sources.

Another interesting point Rather covered was competition in news media and the effect it has on the quality of news. He argued that competition is vital and is becoming scarce. He pointed out that there are only three or four huge companies behind all of the major news sources, and one of their prime objectives is to stamp out competition. In this climate, Rather argued that news media outlets have no real motivation to stay honest and have integrity.

Rather was always careful to include himself in his critique of the industry. He did not come off as a know-it-all, been-there-done-that type of guy. Instead, his attitude suggested modestly that, given his experience, he might have some advice to offer to anyone who feels like listening. Further, on several occasions when discussing topics such as war and patriotism, Rather's voice cracked as emotion welled up. It is an amazing thing to witness this man who has had decades of experience (and opportunities to become desensitized) tear up about things like the sanctity of the role of American presidents. We highly recommend seeing Rather speak if you ever have the opportunity.