Microsoft rolled into town yesterday on its Family Gaming bus, stopping at the state capitol as part of a national marketing campaign showing off "appropriate gaming and entertainment choices for their family." The "Safety is no game. Is your family set?" campaign sees the software giant partnering with Boys & Girls Clubs of America and Best Buy to teach parents how to limit their kids' exposure to raunchy video games and movie content.

"With success comes responsibility," said Robbie Bach, president of the Entertainment and Devices Division at Microsoft.

Not surprisingly, Texas Attorney General Greg Abbott, who has made it a point to target cyber crimes and recently dismissed MySpace.com's new online safety measures as mere "window dressing," is pleased with this new campaign. "Texas children must be protected," he declared.

Photo from Gamespy