TxDOT Starts Ad Campaign For Highways

Highways need an ad campaign like sexy needed to be brought back. Nonetheless, TxDOT has decided to spend $1.8 million on billboards, "bus-wraps" (we love that -- the only thing better would be advertising on the inside of the bus), print ads, radio spots and direct-mail, all in the hopes of encouraging use of the newly constructed Loop 1 extension, Texas 45 North and Texas 130.
These highways are already further sprawlifying Austin. Taurus of Texas Holdings LP recently purchased the 1,965-acre Whisper Valley Ranch at TX 130 and Braker Lane, and plans to turn it into a suburb. Smaller suburban developments are covering any open land near a new highway connection to downtown. Between these new highways and the looming Trans-Texas Corridor, everything within 30 miles of downtown Austin will be suburban sprawl within ten years. Just like Dallas and Houston.
It will be difficult to achieve a dense urban core if we continue to encourage sprawl by building (and advertising) new highways. Can anything be done? Yes: stop building highways. Convert existing highways into normal roads when they are inside city limits. Use public money to buy whatever ranch land is still undeveloped and preserve it as open space instead of spending it advertising (or building) highways. Fight the highway-industrial complex! No more new highways!
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