Monarch Breaks Ground
In what appears to be a trend, another large residential tower has broken ground in downtown Austin (at West and Fifth). In a break from the trend, this tower will be full of high-end rentals instead of high-end condos.
Zom Inc., the developer and ostensible future landlord, and PageSoutherlandPage, the architect, appear to be making full use of the building's prime location, with 9,000 square feet of street level retail, so that's nice. On the other hand, the building doesn't appear to be green - no mention of LEED or even Austin Green Building certification. The only nod to the environment is the promotional mention that the building has "an earthy, Austin feel through judicious use of natural materials and colors." Um ... ok ... using natural materials is nice, but if that means shipping marble countertops over from India, it isn't a sustainable building practice.
*Image from Zom Inc.*


