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The Don't Mess With Texas slogan, created in 1986 for the Texas Department of Transportation, is a candidate for Advertising Week's Favorite Slogan award. The ad campaign, created by Austin design agency GSD&M, was developed to help reduce littering on the roadways of Texas. Although popular within Texas, we'll have to wait and see how popular it is nationwide once voting is completed on September 29th. Others in the running include:
- “It Takes a Tough Man to Make a Tender Chicken” -- Purdue
- “Time to Make the Donuts” -- Dunkin' Donuts
- “We answer to a higher authority” -- Hebrew National
What's your favorite slogan candidate?
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The slogan is VERY popular nationwide. But outside (and even inside) of Texas, people don't recognize that it was initially an anti-littering campaign. Now people consider it to be a symptom of Texas pride, which some might call arrogance.