GOLASO!!!!!

Austin will be home to the first-ever Spanish-language 24-hour sports station. As if we don't have enough moronic locals calling in to radio stations to talk high school football and give their weak takes on the NBA, now we can have it in Spanish, as well.

ESPN Deportes will debut on KWNX-AM (1260 AM) late this summer. The station had previously been carrying the same programming as 1530 AM, which we never really understood.

In addition to local and national programming, ESPN Deportes will offer Spanish-language play-by-play of local and national sports affiliates. ESPN Deportes and ESPN 1530 AM Radio are owned by Simmons Media Group, which is based in Salt Lake City, Utah.

"The Hispanic market is exploding in Central Texas and we are excited to be the first to deliver the only Spanish-language sports radio station," says Daryl O'Neal, Simmons O'Neal radio president.

"Austin ranks 19th in population in the nation's top Hispanic markets, with 471,700 Hispanics, and that number is growing. We are committed to the Hispanic community and are constantly evolving and adapting to keep up with this growing market through our on-air and online offerings."

Image (c) Pikaluk on Flickr.