Americana on Hancock St.

trippy, that looks like a funeral home sign, but i guess cine most of the homeless people in my library look dead it is somewhat fitting. ok.

I had an idea of what that sign used to be, I google mapped the location in the picture and I was right! Native Austinite here (ahem). That sign was for the Americana theater which was this MASSIVE single screen theater-I saw all the Star Trek movies with my family there and my older brother saw Star Wars there, I think. It was a great theater and I really miss it. I miss having great theaters actually in the middle of town instead of out near the Arboretum and out near (ugh) Stassney.

what is wrong with alamo south lamar?

True, I grew up near the Highland Mall theaters-they went from brand spanking new to ghetto to somewhat decent again. There used to be a smaller theater just in the middle of the lot around there...and of course the Lincoln 6 cinema, which was right on the highway and was where I saw stuff like Kids, Trainspotting, and Pulp Fiction. There was also a bookstore right across the lot. Ahh, good times...there used to be a TON of movie theaters in the middle of town-there was one on the Drag as well as the Texas Union Cinemas.

we hear that is slated to be an REI or something like that

REI & Anthropologie are going into the old WF building, but they've talked about a movie theater elsewhere on the site (don't know if that's still a possibility though).

Also, that sign is right next to parking lot with the best tailgate parties in town, where Dale Watson will call you out if you're drinking "high-class beer."